Nalley Dips

“Dips aren’t serious, so we’re not going to package them that way”.

Nalley needed a redesign from their old “serious” packaging to something more playful. Update it with some casual font, freshen up the colours and get rid of the 80′s clipart.

The re-design was a big success. The package has now been on the market for almost a decade and continues to be a huge seller for Nalley.